Shirin Lad

About Shirin Lad

Highly experienced Digital Growth and Customer Experience Transformation Manager with experience in the ecommerce retail and financial industry. Skilled in growth hacking, data analysis and digital marketing. Proven track record of driving revenue growth, increasing customer engagement, and improving website and App performance. Strong leader with a passion for using data to drive business decisions and improve customer experience.Skills and Expertise-» Growth Hacking» Website and app experience and engagement analytics» Data analysis and visualization» Digital marketing» Team management» Strategic planning and execution» Business growth and optimization

Experience

1. Associate Program Manager

   eClerx

   Apr 2024 — Present · Navi Mumbai, IN

   Analyzing and seizing growth opportunities through meticulous analysis and strategic planning to drive digital initiatives that align with the objectives of various retail, ecommerce, fashion, and B2B clients» Crafting and executing a comprehensive roadmap for digital transformation initiatives that seamlessly integrate business and ecommerce goals, leveraging data analytics and leading cross-functional teams to deliver innovative digital solutions» Personalization - Leading the evolution of the personalization roadmap, transitioning from mass personalization to customer-centric personalization to enhance customer engagement, satisfaction, and retention across diverse customer segments» Customer Journey and Experience Optimization - Customer Data Integration & Orchestration for Personalized Digital Experiences that enable - Membership/Loyalty activation programs - CRM lifecycle triggers - Drive digital marketing campaigns - UI/UX Enhancement by A/B testing - Retention programs » Digital Merchandizing Growth - Developing merchandising & category growth plans that transcend individual product focus, aiming to optimize overall category performance.» Growth Hacking – Expertise in driving scalable customer acquisition and retention through data-driven growth marketing strategies for APP and Website» End to End Analytics Integration - Governance of analytics data & tagging to ensure accurate tracking, data integrity, and actionable insights» Communicated and collaborated with key stakeholders, including executive leadership, clients, and partners, to align digital strategies with business goals, while identifying and mitigating potential risks associated with digital initiatives» Acted as a thought leader by publishing insights on digital transformation and staying current with industry trends, technologies, and best practices to ensure the organization remains competitive in the digital landscape

Education

• K. P. B. Hinduja College of Commerce and Economics

  Bachelor’s Degree, Banking and Insurance

  2005 — 2008

Skills

• Adobe Sitecatalyst
• Requirements Analysis
• Google Analytics
• Analysis
• Access
• Omniture
• Leadership
• Sap
• Sdlc
• Social Media
• Sql
• Ibm Core Metrics
• Microsoft Excel
• Business Intelligence
• Business Analysis
• Marketing Strategy
• Kana Application
• Microsoft Office
• Sales
• Analytics