Shiri Friedman
VP Marketing
- Role
- Vice President Marketing at Metabase
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Shiri Friedman
Transformational marketer focused on pipeline, customer acquisition, adoption and advocacy for high-growth tech firms. 1 IPO (BCOV), 1 acquisition (NLSN), 1 unicorn (OutSystems), 1 YCombinator (Hightouch) and 1 darling of the data community (Hex).I leverage data, creativity, relationships and technology to deliver ROI and explosive growth.My specialties include-building pipeline via demand gen programs-generating hand raisers from community and PLG motions-increasing revenue growth via channel and direct sales-designing and activating partnership models-planning & executing go to market programs-evangelizing the product-studying customer DNA- knowing how and why people buyI particularly enjoy-Creating pipeline-Building marketing processes-Leading high-performance teams-Increasing key customer satisfaction indicators-Establishing brand awareness & credibility-Delivering predictable sales performanceI build and manage teams & programs that grow exceptional revenue at scale.
Experience
Vice President Marketing
Apr 2026 — Present
Education
University of Pennsylvania
BA, Intellectual History
1997 — 2001
Yale University
MBA, Economics
2007 — 2009
Skills
- Software as a Service (Saas)
- Negotiation
- Product Marketing
- Partner Programs
- Digital Media
- Analytics
- Business Strategy
- Salesforce.com
- Enterprise Software
- Strategy
- Management
- Paas
- Cloud Computing
- B2b
- Gtm
- Mobile Devices
- Channel Sales
- Competitive Analysis
- Saas
- Lead Generation
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.