Shirel Farasatpour

Director of Marketing Media @American Marketing Association

Los Angeles, CA, US

As Marketing Media Director for USC’s American Marketing Association (AMA), I lead the design and execution of marketing campaigns and oversee team progress, initiative, and creativity. I spearhead the production and coordination of branded photo shoots, video content, and marketing materials for various clients as well as for internal marketing efforts. This semester, I am focused on developing marketing campaigns for Everflora, a new herbal-infused beverage brand, and Impeccable Chicken. My role includes short-clip social media content, professionally filmed promotional videos, content ideation, creative strategy, and targeting niche customer segments through all facets of digital media.Previously, I was simulateneously a member of the Case Competitions Team, where I conducted market research, developed strategic recommendations, and created pitch decks for national competitions.