Shiraz Mukarram

Marketing & Special Initiatives Manager @Perry County Development Corporation

Tell City, IN, US

I lead comprehensive marketing strategies to drive economic development initiatives, combining creativity with data-driven decision-making to achieve measurable results. My role involves:• Designing and producing graphics, brochures, and presentations to ensure cohesive branding across all materials.• Managing the Pick Perry website, enhancing user experience, engagement, and accessibility.• Tracking KPIs (traffic, CTR, conversions, ROI) using analytics tools to refine paid and organic strategies, optimize targeting, and improve performance.• Creating and managing ad campaigns across YouTube, X, Meta, and LinkedIn with segmented audiences, A/B testing, and diverse messaging formats like videos and sponsored content.• Leading social media campaigns that amplify brand awareness while integrating SEO/SEM strategies to boost visibility.• Directing special initiatives such as the Relocation Incentive Program and housing programs through strategic planning and stakeholder collaboration.• Conducting market research to inform program development and marketing strategies.By blending strategic vision with technical expertise in analytics, digital marketing, and design, I contribute to impactful initiatives that strengthen community engagement and economic growth.