Shira T. Center
VP, Innovation and Strategic Initiatives | Digital transformation, strategy & complex cross-functional leadership
- Role
- Vice President, Innovation and Strategic Initiatives at Boston Globe Media
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Shira T. Center
I’m a senior leader who runs complex, cross-functional initiatives at the intersection of strategy, digital transformation, and organizational change. At Boston Globe Media Partners, my work spans enterprise AI adoption, strategic growth initiatives, and company-wide programs that require sustained alignment across editorial, business, and product teams.I lead through clear narrative, executive communication, and disciplined initiative management; translating big ideas into operating reality in high-trust, high-stakes environments. This work has driven measurable adoption of new capabilities, unlocked new revenue opportunities, and helped large, skeptical teams move from experimentation to execution.I’m interested in senior roles where strategy, digital transformation, and initiative leadership sit close to execution; particularly in tech, media, or scaled organizations navigating meaningful change.
Experience
Vice President, Innovation and Strategic Initiatives
Jan 2025 — Present · Boston, MA, US
Own enterprise transformation initiatives spanning AI adoption, strategic growth, and cross-functional execution across editorial, product, and revenue. Led enterprise AI adoption and enablement for 800+ employees across four newsrooms and all business functions, driving sustained usage through governance, training, and workflow redesign. Secured and led six-figure external funding to develop and scale new AI-enabled capabilities with enterprise-wide impact. Owned strategic growth initiatives in new geographies (Rhode Island and New Hampshire), and non-news verticals (Games), coordinating execution across functions while maintaining editorial and brand standards. Led planning and execution for four major tentpole initiatives with cross-company revenue and audience impact, requiring tight coordination across editorial, events, sponsorship, and operations.
Education
Yale School of Management
Executive MBA, Business Administration and Management, General
Northwestern University
Bachelor of Arts - BA, Political Science and Government
Skills
- Politics
- Political Campaigns
- Editorial
- News Writing
- Journalism
- Online Journalism
- Ap Style
- Editing
- Newspapers
- Strategic Communications
- Media Relations
- Breaking News
- Social Media
- Storytelling
- Copy Editing
- Speech Writing
- Campaigns
- Press Releases
- Blogging
- Public Speaking
- Newspaper
- Proofreading
- Magazines
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