Shira MacHleder Schatz
Director, Marketing at Visa | Strategic Marketing Leader | Branding Expert | Driving Business Growth
- Role
- Director, U s Client Marketing at Visa
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Shira MacHleder Schatz
I am an experienced marketing professional with a proven record of driving marketing effectiveness and profit performance while building highly motivated teams. I’m passionate about building brands for growth with a background working on brand-building, innovation and growth strategies for organizations across financial services, food and beverage, retail, travel, and non-profits. My varied work experience and collaborative style has allowed me to be equally comfortable in multi-stakeholder, matrixed organizations or entrepreneurial environments that move at a rapid pace with minimal structure. Direct experience with multi-channel marketing, including digital, mobile, print, content, and social media.Expertise includes:• Strategic thinker with a strong creative vision and understanding of how to deliver tactical realization of complex, integrated marketing programs.• Strong qualifications in brand strategy, qualitative and quantitative research development, channel management, c-level client relationship management, and sales support.• Proven project management of cross-functional teams both in client- and agency-side organizations.• Demonstrated people leader with experience managing teams through organizational change and developing and retaining top talent.
Experience
Director, U s Client Marketing
Mar 2024 — Present
Education
Columbia University
BA
Skills
- Customer Insight
- Business Strategy
- Online Advertising
- Integrated Marketing
- Product Marketing
- Social Media Marketing
- Fmcg
- Creative Strategy
- Leadership
- Direct Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Market Research
- Advertising
- Digital Strategy
- Positioning
- Brand Architecture
- Strategy
- Business Development
- Digital Marketing
- Product Development
- Brand Development
- Segmentation
- Marketing Research
- Management
- Corporate Branding
- Marketing
- Competitive Analysis
- Strategic Partnerships
- Creative Direction
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