Shipra Mehandru

About Shipra Mehandru

I am a Research and Insights professional with over 12 years of progressive experience in…

Experience

1. Research Manager, Google & Youtube Ads, Apac Cmi

   Google

   Dec 2021 — Present

   Focus: Strategic Insights, Brand Narrative, and AI-Driven MediaThought Leadership: Developing and localizing Google brand narratives in the ad space, focusing on the state of consumer behavior amid the biggest evolution in the internet space since its inception.Global-to-Local Strategy: Led the translation and strategic application of the \"Messy Middle\" consumer journey narrative for multiple APAC markets.B2B / AI Strategy: Drove B2B strategic projects focused on solving for client understanding and adoption of AI-led ad product developments in the digital media space.Commercial Impact: Collaboratively developed strategic insights pieces with client-facing Sales and Strategy teams to drive commercial success across the region.Key Metrics: Delivered consistently game-changing revenue-actualized insights through retail strategy, generating significant business growth across mature markets (JP, AU/NZ) and impacting the developing high-growth IN, KR and SEA markets.

Education

• Amity University

  School of Business

  2008 — 2011

• Birla Vidya Niketan

  CBSE

  2008

• FORE School of Management, New Delhi

  Master of Business Administration (M.B.A.)

  2011 — 2013

Skills

• Brand Management
• Marketing Strategy
• Corporate Finance
• Teamwork
• Team Management
• Management Consulting
• Marketing Research
• Competitive Analysis
• Crm
• Finance
• Market Research
• Marketing
• Marketing Management
• Market Analysis
• Business Analysis
• Business Development
• Strategy
• Data Analysis
• Consumer Behaviour
• Financial Analysis
• Analytics
• Business Strategy
• Secondary Research
• Analysis
• Management