Shipra Khaitan

About Shipra Khaitan

Experienced professional with a proven track record of leadership in content management…

Experience

1. Senior Manager - Creative, Content & Catalog (Omni Digital)

   V-Mart Retail Ltd.

   Sep 2021 — Present · IN

   Handle end-to-end catalog operations including Photoshoots, Warehouse Coordination, Editing, Content Writing and make the products live across all digital channels, while working towards in increasing options to list on digital channels, improving SLAs, reducing costs, streamlining processes and reducing TATs. Collaborate with cross-functional teams to establish and optimize product categorization, attribute mapping, and taxonomy to enhance search and navigation. Assisted Master Data Management Team in getting the data cleaned. Successfully reduced shoot, editing and content TATs from 3 weeks to 5 days, increasing output with improved model selection and shoot, editing and content quality. Improved Listing TATs on marketplace. Reduced Content & Editing cost with improved efficiency and stringent quality; re-shoots and re-editing reduced by atleast 90% by adding QC at every step. Reduced content writing cost by atleast INR 50k per month. Instrumental in increasing options to list on digital channels, SLAs, costs and resource optimisation throughout the tenure by streamlining catalog operations while reducing shoots, editing, content and listing TAT with efficiency improvement. Improve shoot quality and SEO based product information to increase Conversion, CTR and GVs. Create new benchmarks and guidelines for new product range. Oversee the day-to-day marketplace operations in terms of listings, content, banners and performance. Reduced Model’s Photo-shoot cost by Rs.150 per product by utilising in-house resources effectively. Introduced Creative and Model Shoots for Kids Apparels. Improved product visibility with optimum usage of SEO based content with keywords.

Education

• Gandharva Mahavidyalaya

  Bachelor's degree in Indian Classical Music (Vocal), Indian Classical Music (Vocal)

  2000 — 2006

• Delhi University

  B. Com., Commerce

  2005

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing

  2022 — 2024

Skills

• Team Building
• Digital Marketing
• Event Management
• Competitive Analysis
• Online Marketing
• Content Development
• Social Networking
• Vendor Management
• Relationship Development
• Talent Management
• Composing Music
• Market Analysis
• Editing
• Client Servicing
• Product Positioning and Product Launch
• Operations Management
• Singing
• Integrated Marketing
• New Media
• Content Management
• Sales
• Copy Editing
• Digital Media
• Leadership
• Creative Writing
• Training
• Retail Merchandising
• Sales Management
• Content Writing
• Recruiting
• Team Management
• Resume Writing
• Talent Acquisition
• Social Media
• Proofreading
• Business Strategy
• Lyrics Writing
• Brand Promotion
• Coordination
• Anchoring