Shippey Lewallen
Senior Manager, Corporate Consulting @Genesco Sports Enterprises
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WORK HISTORY
Senior Manager, Corporate Consulting @Genesco Sports Enterprises
Manage strategy for Fortune 500 company account and their Official Partner status with major sports league.• Oversee sponsorship budget and contractual fund expenditures, including entitlement sponsorship during all phases: planning, in-season, and post-evaluation.• Supporting client on the day-to-day program development and asset usage of current sponsorships including developing contingency plans for potential format changes.• Planning, coordinating, and managing cross-functional strategy/planning and status calls with senior level clients and external agencies.• Partnering with clients to increase their brand exposure through strategic partnerships with official sports partners.• Advising clients on industry insights and up-to date knowledge, including additional opportunities for integration and co-promotional programming.• Coordinating and implementing overall planning and execution of special events including budgeting, creating large scale itineraries, promotional signage/giveaways, on-site logistics, digital and social advertising.• Leading the tracking/management for all contracted assets, creative & approvals, budget tracking, ROI/ROO, and recaps.• Providing sponsorship valuations and recommendations for Atrium Health’s partnerships with Carolina Panthers, Charlotte Hornets, Wells Fargo Championship, UNC Charlotte, and Charlotte Motor Speedway.
EDUCATION
University of North Carolina at Chapel Hill
Certificate of Completion-Carolina Business Institute
University of North Carolina at Chapel Hill
Bachelor of Arts (BA)
SKILLS
ABOUT SHIPPEY LEWALLEN
Top performer leveraging strategy and outstanding client relations for business results. Expert in process improvement, event planning, and operations management for global and domestic brands. Reputation for building exceptional teams.
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