Shiny Kurup

About Shiny Kurup

I started my journey in a lab, and driven by a deep curiosity to understand how things work. But what truly fascinated me wasn’t just the science—it was the story behind it. The “why,” the “how,” and most importantly, how it could impact people.That curiosity led me from the lab into the world of marketing—a space where logic meets creativity, and data fuels storytelling. My time at SJSOM - IIT Mumbai shaped this transition, giving me the strategic lens and business acumen to align ideas with impact.Over the years, I have evolved from storytelling to leading digital transformation, building strategies that not only engage but deliver measurable growth. Whether it’s content that connects, CRM systems that convert, or digital dashboards that drive decisions—I have been fortunate to lead initiatives that translated into real business value.But at the core of it all is people—building teams, creating a shared vision, where creativity and clarity coexist. I also work closely with leaders to shape narratives, craft thought leadership, and align communication with business vision.Today, I lead digital strategy and marketing—combining the power of smart digital tools with data-driven insights to develop marketing plans that fuel business growth, empower teams, and create lasting impact.

Experience

1. Head- Digital Strategy and Marketing Workplace Infrastructure & Medical Services

   Dräger

   Jan 2026 — Present · Mumbai, IN

   Alongside my current role, I now lead Digital Strategy & Marketing for Workplace Infrastructure and Medical Services, driving integrated growth initiatives.

Education

• Mount Carmel High School Gandhinagar

  Schooling

  2003

• Oxford College of Engineering,Bangalore

  Bachelor of Engineering (B.E.), Biotechnology

  2007

• IIT Bombay - Shailesh J. Mehta School of Management

  Executive Management in Marketing & HRM

  2012 — 2013