Shane Murphy

About Shane Murphy

Shane marketer and startup founder, with 10+ years working on both branded and direct response campaigns at every level. Whether it was launching the IPO campaign for Anker, building an interactive exhibit at the Microsoft Technology Center, or becoming a thought-leader at the intersection of AI and creative strategy– Shane is a driving force in the advertising industry with both the technical and strategic experience to turn nothing into something. Alongside marketing campaigns, Shane has also developed pitch decks, investor decks, sales decks, and high-stakes presentations, crafted to combine strategic storytelling with polished design, that have helped startups raise millions in venture capital, secure enterprise clients, and win competitive deals.Over the last decade, Shane has worked in-house at Agencies such as Dentsu Agis, Real Eyes Digital, and consulted across the industry at both agencies and D2C brands alike. As a 3x startup founder, Shane is a member of the Forbes Business Council, where he occasionally writes marketing related op-eds. This startup experience is what gives Shane the edge to better understand what it takes to grind and grow, maximizing attention on a bootstrap budget. Shane lives in Bend, Oregon which is home to the last Blockbuster. In 2022, Shane made global headlines when he created an internet community that attempted to buy back the Blockbuster brand from Dish Network with the goal of decentralizing ownership over it. While deals fell through, and the movement faded, he still continues to visit his local Blockbuster for the occasional nostalgic movie, or browse the VHS bins for a true classic.

Experience

1. Co-founder

   Ugc Studio

   Jan 2024 — Present

   UGC Studio was built on expertise and proven demand.From the team behind UGC Pro—the leading training hub with students and followers—UGC Studio connects brands and agencies with vetted, performance-trained creators and strategists. We combine vetted UGC creators with proven strategists to deliver scalable, performance-driven content that converts.Our client roster includes leading brands and agencies such as Hibbet, New Balance, STAAR Surgical, Nike, Standard, Puma, WPromote, Every Day Dose, Modern Gents, and HairClub.Beyond direct brand partnerships, we also offer a white-label model for agencies. Through this program, UGC Studio becomes the behind-the-scenes creator sourcing arm for agencies who want to expand their offerings without expanding their overhead. For example, when working with an agency, we provided ongoing creator sourcing for a flat monthly rate, which they integrated into their own client packages. This partnership unlocked an additional 5-figure monthly revenue stream for them—creating a win/win that strengthened their client relationships while giving them a new source of recurring income.At UGC Studio, our mission is simple: empower brands and agencies to scale with UGC by providing the creators, strategy, and systems that drive results—whether under our name or yours.

Education

• San Francisco State University

  Bachelor's Degree, Broadcasting and Electronic Communication Arts

  2012 — 2016