Shiny Simson
Media Buyer at DigitalDC | Performance Marketing | Empowering D2C Brands to Scale and Achieve Maximum Growth 🚀
- Role
- Media Buyer at Digital DC
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shiny Simson
As a media buyer, my goal is to do more than just run ads—it\'s about executing a strategic plan that fuels continuous growth. Here\'s how I drive results with every campaign: Ad Strategy & Planning: I collaborate closely with the team to craft targeted ad strategies that boost sales and maximize ROAS for both B2B and B2C audiences. Audience Insights & Segmentation: By diving deep into audience behavior, I create highly segmented groups for campaigns that attract qualified leads and drive higher conversions. Performance Monitoring & Optimization: I track key metrics daily, compare them to industry benchmarks, and pivot strategies as needed to ensure the campaign\'s success. Remarketing for Re-Engagement: I implement remarketing strategies to re-engage cold leads and nurture current relationships, building loyalty over time. Data-Driven Reporting: Through clear and insightful reports, I provide clients with actionable data that helps optimize decisions and drive long-term success. Creative Collaboration: I partner with design and copy teams to create compelling ad creatives that resonate with audiences and increase CTR and ROAS. Ready to scale your media buying and achieve lasting results? Let\'s connect and make it happen!#MediaBuyer #LeadGeneration #AdvertisingStrategy #MarketingOptimization #B2B #B2C #ROAS #AudienceTargeting #PerformanceMarketing
Experience
Media Buyer
Mar 2025 — Present · Bengaluru, IN
Education
Anna University Chennai
Bachelor of Engineering - BE
2020 — 2024
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