Shinobu T. Heier
Director, Marketing Operations | Driving Growth Across Complex, Matrixed Organizations / People + Process = Results
- Role
- Director, Marketing Operations at 赛默飞世尔科技
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Shinobu T. Heier
Seasoned leader with deep expertise navigating complex, matrixed organizations across the life sciences consumables and analytical technologies industries. I drive commercial growth by aligning cross-functional teams, breaking down organizational silos, and translating global strategy into executable plans that deliver results. With a track record spanning marketing operations, eCommerce strategy, and strategic initiative leadership, I bring both the strategic vision and operational rigor needed to lead through complexity. Known for challenging rallying diverse stakeholders through influence, and building high-performing teams delivers business impact.I\'m a life long learner. I lead my team with empathy and nurture each talent under me. I seek to make a lasting impact through people and process improvements. I intend to leverage AI and automation to do more while learning new things everyday with my team in 2026 and beyond.
Experience
Director, Marketing Operations
Oct 2021 — Present
Successfully re-built and re-organized >20 ppl marketing operations team with 4 pillars: Channel, Loyalty, Operations, Excellence.• Drive efficient operation of >$4B divisional marketing organization. Campaign planning, business reviews, other operating/communication mechanisms.• Implementation of programs to accelerate NPI commercialization (value prop program, NIP Marketing Turnstiles, sustainable Customer Value Continuum sales enablement tool development). • Responsible for multi-million-dollar loyalty program. Responsible for distribution channel relationships. Enablement of distribution network to market “to, through and from” the partners.
Education
Iowa State University
B.S., Chemistry, Music
1995 — 1999
University of Arizona
Ph D, Analytical Chemistry
2008
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