Shinjini Roy
Creative Strategy Intern @The Mavericks
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WORK HISTORY
Creative Strategy Intern @The Mavericks
Gurugram, IN
I\'m learning to build Creative Strategy solutions for brands over different niches from ideation of their Social Media Content to how they can cut into a new segment of TG with a 360 degree campaign. Also I am a part of the creative studio helping in shoots and edits to whatever extent possible along with a little of Influencer Marketing.
EDUCATION
St. Xavier's College (Autonomous), Kolkata
BSc
The Delhi School of Communication (DSC)
PGDPC
ABOUT SHINJINI ROY
I am a passionate storyteller, creator, and strategist, driven by the power of visuals and words. My journey has taken me across diverse domains, from assistant directing brand films and crafting impactful content to leading survey teams that contribute to national development. With a foundation in mass communication and filmmaking, I thrive at the intersection of creativity and purpose. As an Assistant Director and Content Creator, I’ve worked on projects that merge aesthetics with results, collaborating with brands to bring their vision to life. Alongside this, my freelancing journey as a writer and entrepreneur has allowed me to build a team of skilled writers, manage multi-client portfolios, and deliver content that informs, inspires, and converts. Currently pursuing my studies in Integrated Marketing, Advertising, and Public Relations, I am honing my expertise in understanding consumer behavior and building powerful brand narratives. My internship at The Mavericks as a PR professional has further sharpened my skills in reputation management, media relations, and digital strategy. Highlights of my experience include: 1. Creative Excellence: Received accolades from prestigious institutions like Jadavpur University and St. Xavier’s College for creating best ad films. Content Leadership: Founder of a content team catering to 11+ industries, excelling in writing articles, GMBs, educational content, and more. Visionary Leadership: Led a survey team verifying data across villages for government initiatives, showcasing my ability to manage operations at scale. I believe in continuous growth, collaboration, and crafting stories that leave a lasting impact. Let’s connect if you share a passion for creative innovation, strategic content, or meaningful storytelling!
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