Shin I.
Manager, Digital Ad Operations @Major League Soccer
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WORK HISTORY
Manager, Digital Ad Operations @Major League Soccer
New York, NY, US
Lead the end-to-end trafficking and optimization of digital campaigns in Google Ad Manager 360, ensuring flawless execution of display, mobile, pre-roll, email, and newsletter assets across league-owned and partner platforms. Drive data-informed decision making by delivering weekly pacing and performance reports that aggregate insights from Campaign Manager 360, Sizmek, Xtreme Reach, and other sources to guide planners on optimizations and long-term strategy. Oversee monetization and growth of the YouTube Partner Publisher Program, aligning inventory forecasting, yield strategies, and cross-channel ad opportunities to maximize sustainable revenue. Serve as the primary strategic liaison with agencies and brand partners, ensuring seamless trafficking adjustments while strengthening relationships through proactive communication and problem-solving. Safeguard multimillion-dollar ad revenues by maintaining 100% accuracy in financial reconciliation and leading resolution of billing discrepancies across agencies, publishers, and finance. Innovate ad operations forecasting by designing and managing a proprietary inventory tracking system tied to MLS’s tentpole event calendar, enhancing sales and revenue planning. Managing the department’s accounts payable and receivable Oversee departmental financial operations, managing accounts payable/receivable and ensuring alignment with fiscal goals. Partner cross-functionally with developers and publishers to advise on ad-unit logic, tagging, and QA, ensuring technical precision and scalability across digital properties. Champion knowledge sharing and best practices, advising ad traffickers across 30 MLS clubs to elevate trafficking performance and standardization league-wide.
EDUCATION
Trinity College-Hartford
Bachelor of Arts (B.A.)
SKILLS
ABOUT SHIN I.
Shin Ikeda is a seasoned digital advertising operations professional with over a decade of experience driving campaign performance across high-profile media organizations. Currently serving at Major League Soccer, Shin brings a team-first mentality and a strong work ethic. He specializes in ad operations and digital campaign execution across display, mobile, and video platforms. He is also an expert in optimizing campaign performance by utilizing his in-depth knowledge of Google Ad Manager 360 and robust inventory forecasting capabilities. Shin also possesses linear campaign management experience with a perfect track record in delivering in full on client ad spend. Since joining Major League Soccer in 2014, Shin has developed innovative tools for inventory forecasting aligned with key event calendars, streamlined onboarding processes for partner publishers, and played a key role in resolving financial discrepancies through effective cross-functional collaboration. His contributions have ensured accurate campaign delivery and enhanced client satisfaction across the board. With a proven track record of operational excellence, strategic thinking, and cross-functional leadership, Shinsuke is passionate about driving efficiency and innovation in the digital media landscape.
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