Christina Shin
AI Product Marketing | GTM Expertise | MBA
- Role
- Senior Product Marketing Manager - Microsoft 365 Copilot at Microsoft
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Christina Shin
Product Marketing leader with 15+ years of experience driving growth and impact across mission-driven and technology-focused industries. I define product positioning, shape go-to-market strategy, and influence roadmaps with customer and market insights. The evolution of my career from social impact to education to AI reflects a consistent focus on building products and stories that transform how people learn, work, and thrive.At Chegg, I led GTM for AI-powered learning solutions, crafted differentiated messaging, and launched partnerships with global brands. At 2U (edX) and IESE, I collaborated with top universities and companies to drive new product launches and revenue growth through customer segmentation and market research. Earlier in my career, I created and scaled social impact programs that delivered measurable change.I thrive at the intersection of purpose and innovation and am passionate about shaping the next generation of products that create lasting impact at scale.
Experience
Senior Product Marketing Manager - Microsoft 365 Copilot
Sep 2025 — Present · New York, NY, US
Education
IESE Business School
Master of Business Administration - MBA, Bilingual Spanish-English MBA
Carnegie Mellon University
Bachelor of Science - BS, Business Administration, International Relations
Skills
- Market Research
- Marketing
- Impact Investing
- Travel Planning
- Partnership Marketing
- Customer Insight
- Cross-Functional Team Leadership
- Marketing Strategy
- Project Management
- Start-Ups
- Risk Management
- Strategic Partnerships
- Strategic Planning
- Product Management
- Graphic Design
- Hedge Funds
- Change Management
- Marketing Research
- Data Analysis
- Social Media
- Social Entrepreneurship
- Corporate Social Responsibility
- Financial Analysis
- Healthy Eating
- Entrepreneurship
- New Business Development
- Fixed Income
- Executive Education
- Social Media Marketing
- Html
- Management
- Digital Strategy
- Analytics
- Business Strategy
- Business Development
- Digital Marketing
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