Shimona Shah
UX Researcher | Behavioural science | Organizational Psychology
- Role
- Product Strategist Ii at Google
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shimona Shah
Don\'t become a mere recorder of facts, but try to penetrate the mystery of their origin.\" — Ivan Pavlov. Pavlov\'s words perfectly capture the essence of psychology, a field I pursued to understand the mysteries of human behavior. This zeal for understanding how and why people think, feel and act as they do led me to UX research, where I explore how users interact with products and the cognitive processes that shape their experiences, helping to create more intuitive and user-centric products.With a background in Psychology, I\'ve developed a solid foundation in research methodologies, enabling me to dive deeply into the science of user experience. I believe that innovation starts with research—by uncovering the factors that drive user decisions, we can design products that are both impactful and intuitive. Beyond psychology, my interests in Neuromarketing, Behavioral Economics, and Human Cognition further shape my approach to UX research.During my 2 years at InMobi, I led numerous UX research projects, utilizing a variety of research methodologies to derive actionable insights that effectively bridged the gap between user needs and product design. My work consistently prioritized the end-user, ensuring that their experience remained at the core of every decision. The experience honed my ability to champion user-centric design and deliver impactful research outcomes.I’m actively seeking new opportunities in UX research or consumer insights to further explore user behavior and contribute to user-centric product design. If you know of any openings or want to discuss UX, I’d love to connect.
Experience
Product Strategist Ii
Dec 2024 — Present
via Artech
Education
The Maharaja Sayajirao University of Baroda
Bachelor’s Degree (Hons.), Psychology
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
Master of Arts - MA, Industrial and Organizational Psychology
2018 — 2020
Delhi Public School ,Vadodara
Senior Secondary, Humanities/Humanistic Studies
2012 — 2014
The Maharaja Sayajirao University of Baroda
Diploma in Clinical Applied Hypnotherapy
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