Shimona Chaudhary
Paid Social Specialist @Publicis Media
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WORK HISTORY
Paid Social Specialist @Publicis Media
Toronto, ON, CA
Clients : Chick-fil-A, LOopha, Turbo Tax, Unicef Canada
EDUCATION
Khaitan Public School
XII, Commerce with maths
Humber College
Postgraduate Certificate, Marketing/Marketing Management, General
Delhi University
B.com hons, Business/Commerce, General
George Brown Polytechnic
Postgraduate Degree, Digital media marketing
ABOUT SHIMONA CHAUDHARY
I work at the intersection of paid social and creative strategy.By day, I optimize social ad accounts across different business models and budgets. By passion, I create UGC content thinking about hooks, scroll behavior, messaging angles, and audience psychology. Being in both worlds has taught me that ads don’t fail because of one metric, they struggle when creative, funnel structure, and awareness stage aren’t aligned.I focus on:•Full-funnel architecture over isolated optimizations•Creative testing systems over random refreshes•Demand creation alongside demand capture•Understanding the “why” behind performance shifts Outside of work, you’ll find me at cafés, exploring brunch spots 🥞, loving fashion and sharing little lifestyle moments on Instagram (@itsshimona)Check out some of my UGC work here: https://shimonaugc.my.canva.site/portfolioAlways learning, always curious and open to connecting over paid social, creative strategy, or performance psychology!
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