Shilpi Singh
Global Marketing Leader - Demand Gen and Marketing Communications
- Role
- Senior Marketing Manager at Qualitest
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shilpi Singh
Data-driven Marketing professional with over 15 years of experience with a focus in Lead Generation, Demand Generation and Marketing Communication. Skilled in Account Based Marketing, Paid Ads across various platforms like Google Ads, Demandbase, ZoomInfo, Social Ads and Taboola.Significant exposure in working on tools like Demandbase, ZoomInfo, LeadfeederHubSpot, Taboola, Hootsuite, Simply Measured, Radian 6, Falcon, BrandWatch, Factiva, Google Keyword Planner, BuzzSumo, Facebook, YouTube, Twitter Analytics, LinkedIn & Google Analytics.Skilled at handling Demandbase, ZoomInfo, Social, Taboola and Google Ads campaigns with a business-building strategy in both B2B and B2C environments.Well versed in Microsoft Office (Excel, PowerPoint)Understanding of trends and generating insights in digital marketing, web support, social support, and Services.
Experience
Senior Marketing Manager
Feb 2025 — Present · Bengaluru, IN
Education
CMR Group of Institutions
Master of Science (M.Sc.), Microbiology
2006 — 2011
Skills
- Screening
- Secondary Research
- Business Development
- Offshoring
- Process Excellence
- Team Management
- Kpo
- Analytics
- Competitive Intelligence
- Marketing Strategy
- Social Media Marketing
- Crm
- Market Research
- Soft Skills
- Business Process Re-Engineering
- Transition Management
- Social Media
- Business Analytics
- Data Analysis
- Management
- Process Consulting
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