Shilpi Sarkar

About Shilpi Sarkar

At NielsenIQ, our team\'s mastery in market research and data analysis has been pivotal in driving strategic decisions for over two and a half years. We specialize in deciphering consumer behavior, transforming complex data into actionable insights that shape product launches and market share forecasts. Our work empowers clients to make informed decisions on product improvements and pricing strategies, ensuring their competitive edge in the dynamic tobacco industry.Leveraging qualitative research and a collaborative approach, we\'ve facilitated agile responses to market shifts, delivering research reports with precision and tailored recommendations. The commitment to quality and value addition in deliverables defines our ethos at NielsenIQ, as we continuously refine our research methodologies and presentation skills to exceed client expectations and contribute to our sustained success.

Experience

1. Manager - Price Perception Research and Insights

   Amazon

   Feb 2025 — Present · Bengaluru, IN

Education

• Scottish Church College; Calcutta University

  Bachelor of Science (B.Sc.), Economics

  2009 — 2012

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Master of Science (M.Sc.), Economics

  2012 — 2014

Skills

• Qualitative Research
• Ms Office Tools
• Microsoft Office
• Research Related to Energy & Power Domain
• Primary Research
• Sas ( Version 4.3)
• Data Analysis ( Special Expertise on Time Series Data)
• Economics
• Spss
• Data Analysis
• Quantitative Research
• Market Research
• Statistics
• Analytics
• Economic Research
• Econometrics
• Team Management
• Company Profiling
• Statistical Modeling
• Analysis