Shilpi Jain

About Shilpi Jain

I am a Marketing & Customer Analytics professional with over 10 years of experience in driving data-backed strategies across Retail, E-commerce, and Financial Services. My expertise lies in campaign optimization, predictive modeling, segmentation, and attribution analytics, which I leverage to enhance customer acquisition, engagement, and retention. I possess strong proficiency in tools such as SAS, Python, SQL, R, and Tableau, enabling me to automate processes, measure performance, and develop insightful BI dashboards.Throughout my career, I have successfully partnered with cross-functional leaders to translate business goals into actionable insights that significantly improve marketing ROI and commercial outcomes. I am proud to have been recognized for my academic excellence, including being in the top 1% in IIT-JEE 2008 and receiving the INSPIRE Scholarship for five consecutive years.Key Achievements- Designed and implemented a data-driven tracking framework for a major product launch, accurately attributing a $500K marketing spend and identifying high-performing acquisition channels- Automated monthly KPI reporting, saving over 8 hours of manual effort per cycle while enhancing data integrity- Achieved a +10% uplift in email open rates and a +5% improvement in click-through rates through robust A/B testing- Developed a customer segmentation model that improved engagement by 10% through targeted marketing strategies.

Experience

1. Assistant Campaign Manager

   EXL

   Feb 2021 — Present

   In my current role, I lead end-to-end marketing analytics initiatives, collaborating with cross-functional leaders to optimize campaign performance and drive customer growth. I develop executive-level insights and dashboards that simplify complex KPIs into strategic decisions, enhancing channel ROI. I have implemented tracking frameworks for product launches, ensuring accurate attribution of marketing investments and identifying high-performing channels. Additionally, I automate KPI reporting using Python and Tableau, which has significantly improved reporting accuracy and accessibility. My focus on A/B experimentation across email and digital channels has resulted in measurable uplifts in engagement and conversion metrics. I also mentor junior analysts to enhance analytical rigor and data storytelling within the team.Achievements- Designed a data-driven tracking framework for a product launch, enabling precise attribution of a $500K marketing spend and uncovering the highest-performing acquisition channels- Automated monthly KPI reporting, reducing manual effort by over 8 hours per cycle while improving data integrity and reporting efficiency- Optimized email marketing effectiveness through A/B testing, achieving a +10% uplift in open rates and a +5% improvement in click-through rates- Spearheaded the development of a customer segmentation model that identified key demographics, leading to targeted marketing strategies that improved customer engagement by 10%.

Education

• Indian Institute of Technology, Kanpur

  Master of Science Integrated, Mathematics and Computer Science

  2008 — 2013

• Christ School, Guna M.P.

  Science and Maths

• IIT Kanpur

  M.Sc. Integrated, Mathematics

• Indian Institute of Technology, Kanpur

  Master of Science - MS, Mathematics and Computer Science

Skills

• Data Mining
• Web Development
• C++
• Finance
• Sql
• Data Analysis
• Mysql
• Vba
• Logistic Regression
• Sas Programming
• Financial Analysis
• Java
• R
• Illustrator
• Microsoft Office
• Mathematical Modeling
• Statistical Modeling
• C
• Programming
• Time Series Analysis
• Analytics
• Photoshop
• Matlab
• Sas
• Predictive Analytics
• Sports