Shilpi Bhatt
Senior Technical Account Manager @Oracle
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WORK HISTORY
Senior Technical Account Manager @Oracle
CA
Served as a strategic advisor to enterprise clients and C-level stakeholders, driving adoption, optimization, Demand Generation, and GTM initiatives.*Managed and optimized marketing automation and CRM ecosystems including Eloqua and Salesforce, workflows, lifecycle programs, lead routing, segmentation, integrations, and scalable data architecture.*Designed and executed integrated demand gen and ABM campaigns across email, CRM, SEO/SEM, webinars, and digital channels to drive engagement, pipeline growth, and revenue impact.*Built and optimized lead acquisition, lead scoring, nurture journeys, lead distribution frameworks to improve funnel conversion, data integrity, and Sales-Marketing alignment.*Led end-to-end email marketing operations including campaign calendars, trigger-based campaigns, personalization, segmentation, and A/B testing to improve engagement and conversion.*Directed Eloqua-Salesforce integrations, ensuring seamless lead flow, data mapping, segmentation, scalable marketing operations.*Delivered executive dashboards, KPI reporting, pipeline insights, and campaign analytics, enabling data-driven business decisions and ROI optimization.*Identified operational inefficiencies and implemented scalable process improvements across campaign execution, reporting, revenue operations workflows.*Collaborated closely with Demand Gen, Sales Ops, Product, Customer Success, and Marketing teams to align campaigns and business growth initiatives.*Conducted platform health checks, performance audits, release assessments, workflow optimization using JIRA/Confluence to improve operational efficiency and scalability.*Managed audience segmentation, database health, deliverability, list hygiene, and sender reputation to improve targeting accuracy and campaign performance.*Leveraged AI, automation, A/B testing, and multivariate testing frameworks to optimize campaigns, customer journeys, and operational processes ensuring GDPR, CASL, and CRM governance compliance.
EDUCATION
EMPI Business School
Post Graduate Diploma, Marketing
HOly Ganges
12
DAV PG College
Bachelor's in Science, Mathematics
SKILLS
ABOUT SHILPI BHATT
14+ years of experience across Product Marketing and Marketing Operations Management, including B2B/SaaS marketing, demand generation, campaign execution, digital marketing, lead management, marketing automation, CRM integrations, and global marketing programs. Results-driven professional with strong expertise in gathering and translating complex business and technical requirements into scalable solutions, partnering with stakeholders and engineering teams to deliver high-impact implementations. Proven ability to lead end-to-end technology and marketing solutions, conduct system analysis and troubleshooting, and drive continuous process improvements Excellent business strategist with experience in planning and managing marketing projects. Strong project management and organizational skills. Key Strengths & Expertise- Go-To-Market (GTM) Strategy & Execution- SEO Certified- Google Data Analytics Professional Certificate- Marketing Automation & AI-Powered Campaign Optimization- AI-Enhanced Cross-Channel Lifecycle Programs- CRM & Salesforce Integrations- AI-Driven Demand Generation & Lead Nurturing- Compliance: CASL, CAN-SPAM, GDPR- Client Relationship Management & Team Enablement
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