Shilpa Mehta
- Role
- Head of Measurement and Insights, Global Cpg at Google
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Shilpa Mehta
As the Head of Data, Measurement and Analytics at Google, I lead a team of analytical…
Experience
Head of Measurement and Insights, Global Cpg
Oct 2018 — Present
Education
The University of Texas
MBA & M.S. in Marketing Research, Marketing and Marketing Research
Skills
- Digital Strategy
- Credit Cards
- Direct Mail
- SEO
- Marketing Strategy
- Database Marketing
- Digital Media
- Marketing
- Search Engine Marketing (Sem)
- Buzz Marketing
- Online Advertising
- Digital Marketing
- Sem
- Integrated Marketing
- Analytics
- Management
- Social Media
- Analysis
- Advertising
- Customer Insight
- Viral Marketing
- Sas
- E-Commerce
- Retail
- Segmentation
- A/B Testing
- Sql
- Strategy
- Cross Media Marketing
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