Shilpa Sarkar

About Shilpa Sarkar

I turn data into decisions and insights into growth — across both B2B and B2C contexts.With a B.Tech in ECE (VIT) and an MBA in Marketing & Analytics (SIBM Pune), I sit at the intersection of technology, strategy, and customer behaviour. My career spans hands-on product and campaign work: designing go-to-market strategies, building analytics dashboards that drive retention, leading cross-functional teams, and improving customer experience metrics in fast-moving environments.What I bring to the table:→ GTM strategy & product positioning for digital-first audiences→ Customer segmentation, churn analysis, and conversion optimisation→ Brand and campaign management across channels (D2C, outfleet, digital)→ Stakeholder communication, structured problem-solving, and consulting frameworks→ Strong analytical base — SQL-adjacent tools, dashboards, and insight-to-action thinkingI\'ve led initiatives that improved CX scores by 18%, drove 30% higher product penetration, and built a churn-reduction strategy that earned a Pre-Placement Offer. I\'m now looking for opportunities in marketing management, product marketing, brand strategy, or digital growth — in sectors where tech, analytics, and customer obsession intersect.Open to roles in: SaaS, EdTech, FinTech, Consulting, Consumer Tech, Media, or any industry building something at scale.

Experience

1. Area Manager- Mass Retail

   airtel

   Apr 2026 — Present · Kolkata, IN

Education

• Burdwan Municipal Girls' High School

  WBCSE

  2004 — 2014

• Symbiosis Institute of Business Management, Pune

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Burdwan Municipal Girls High School

  WBCHSE, Pure Science (Physics, Chemistry, Mathematics, Biology)

  2014 — 2016

• Vellore Institute of Technology

  Bachelor of Technology - BTech, Electronics and Communications Engineering

  2016 — 2020