Shilpa Patil
IIM-Ahmedabad | AI/ML Product Leader | Digital Transformation | GenAI | FinTech & eCommerce
- Role
- Product Owner Lead Business Analyst at Positivity
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shilpa Patil
Certified AI Product Owner with 13 years of experience in eCommerce and FinTech…
Experience
Product Owner Lead Business Analyst
Oct 2023 — Present
Led the complete replatforming of e-commerce websites to deliver AI-driven personalization, automation, and operational excellence.I spearheaded the digital transformation of Eurocarparts and Carpartsforless’ B2C platforms, overseeing end-to-end replatforming and integrating AI/ML, Generative AI, Wedia, and Onestock. This large-scale initiative modernized the tech stack, enhanced customer experience, streamlined order processing, and improved operational efficiency.Key Responsibilities Integrated AI/ML models to personalize recommendations and optimize search relevance Deployed Generative AI to automate product content creation, accelerating time-to-market & boosting SEO Defined product vision & roadmap, aligning tech strategy with business goals Owned and prioritized the product backlog to ensure delivery of high-impact features Coordinated cross-functional teams & external vendors (Wedia, Onestock) for seamless integrations Partnered with UX/UI teams to improve navigation and customer journeys via mapping & A/B testing Monitored post-launch performance, retraining ML models & refining Generative AI outputs Conducted market analysis and defined go-to-market strategies to maintain competitiveness Fostered a culture of innovation & continuous improvement, leveraging TensorFlow, PyTorch, Databricks & AzureKey Achievements 15% increase in conversion rates via AI-powered personalization & search optimization 30% reduction in stock discrepancies with real-time OMS integration 25% faster order processing and 10% quicker fulfillment 20% faster customer service response times with real-time order visibility Accelerated content creation & SEO growth using Generative AI automationImpactDelivered a scalable, AI-powered e-commerce platform that resolved legacy challenges, enhanced customer experience, and established a future-ready foundation for growth and innovation.
Education
Visvesvaraya Technological University
Bachelor of Engineering - BE, Computer Science
Indian Institute of Management Ahmedabad
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
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