Shilpa O

About Shilpa O

I’m a Digital Marketing Executive with hands-on experience managing brands across diverse industries, including UAE-based clients. My work focuses on creating structured social media strategies, campaign planning, content calendars, performance analysis, and running targeted ad campaigns with a clear business objective.Over time, I’ve developed a strong interest in how technology, data, and cloud infrastructure support scalable digital growth. This curiosity has led me to actively upskill in AWS Cloud fundamentals, with a long-term goal of transitioning into a Cloud / AWS engineering role.I bring a unique blend of marketing mindset + analytical thinking, understanding both customer behaviour and the systems that power modern digital platforms.

Experience

1. Growth Strategy Manager

   Artob Ai

   Jun 2024 — Present

   Managed social media platforms for multiple clients across different industries, including UAE-based brands• Developed monthly content calendars aligned with brand goals and audience insights• Planned and executed paid ad campaigns with performance tracking and optimisation• Prepared monthly SMM performance reports with insights and improvement strategies• Collaborated with design and content teams to maintain consistent brand communication• Gained strong exposure to the UAE digital market and client expectations

Education

• APJ Abdul Kalam Technological University

  Bachelor of Technology - BTech, Computer Science

  2016 — 2020

• Besant Technologies , Bangalore

  Cloud Computing