Shilpa Jijo Alappatt
Global Digital Analyst @The Boots Group
Signup · Get unlimited contacts
WORK HISTORY
Global Digital Analyst @The Boots Group
Nottingham, GB
EDUCATION
St. Stephen's College, Delhi
Bachelor's degree, Bsc.Maths(h)
University of Bath
Master's degree, Business Analytics
ABOUT SHILPA JIJO ALAPPATT
Driving growth at the intersection of data, digital marketing, and customer experience, I help brands turn insights into action. At No7 Beauty Company (UK), I optimise global D2C platforms, leveraging GA4, Adobe Analytics, and Power BI to uncover trends, improve conversion, and guide strategic business decisions. Previously at InMobi (India), I managed multi-channel B2B campaigns, scaling Paid Search and Paid Social initiatives while building frameworks to measure CAC, ROI, and lead-to-opportunity conversion. Across both roles, I combine analytics, MarTech, and performance marketing to deliver measurable impact, constantly exploring smarter ways to connect data, creativity, and strategy.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.