Shilpa Arora

About Shilpa Arora

A competent individual with 22 years of experience in Strategic Planning, Sales and Marketing, Business Development and Relationship Management.Currently associated with Merck India as a Associate Director- Head of Marketing (Neurology) and Government Affairs. Trained in LEAN process of management from Nyenrode university, Amsterdam during the role of Head of strategy for Merck India. Drove the New product launch Process-Lean based project for the companyDrove the Country Operating Model project for Merck India’s leadership team in co-ordination with global team that looked at multidimensional evolution of operating structureSuccessfully set up the Marketing Function of the Biotech Business Unit (BU) & efficiently worked as member of Biotech BU launch taskforce. Boosted sales and profits of the company over by creating innovative strategies for managing Brands and Customers (both Internal and External)Proactively identifying & resolving problems - controlling costs and maximizing profits. Possess motivational management style with a record of building effective team work.Proficient in formulating innovative strategies based on product life cycle and market dynamics, evaluating market potentials, planning branding campaigns & activities vis-à-vis competitors.Effectively represented India at Regional and Global Level to share Best practicesGathered experience in conducting seminars, symposia, paramedic meeting and clinical meetings(India and Abroad) for the medical fraternity and other marketing activities. An excellent communicator with good analysing and problem solving skills.

Experience

1. Director Business Unit Head-fertility

   Merck Group

   Feb 2022 — Present · Mumbai, IN

Education

• Jankidevi Bajaj Institute of management studies

  MMS, Marketing

  1998 — 2000