Shiling Lin
Ph.D. Candidate in Sport Management. Member of IOC Digital Engagement and Marketing Communication Commission.
- Role
- Founder at Greennwild
- Location
- Amherst, MA, US
- LinkedIn followers
- 500 followers
Experience
Founder
May 2022 — Present · Beijing, CN
greenNwild is committed to promoting the internationalization of Intangible Cultural Heritage(ICH) sports and Chinese sports youth through marketing. At its core, greenNwild believes in the value of sports and athletes. It has independently developed a series of fusion parent-child activities and events combining ICH sports with Olympic sports, aiming to attract more Chinese youth to enjoy sports and the Olympic spirit.GreenNwild also values PARTERNERSHIPS. Its founder, Shiling Lin, comes from Quanzhou, China, which is known for being the hub of Chinese sports footwear and apparel. GreenNwild hopes to leverage the power of cross-disciplinary initiatives, such as branding, ICH sports activities and events, digital technology, and arts education, to enhance the cultural experience of Chinese sports, expand the international foundation of Chinese sports, and help ICH sports athletes achieve more dignified incomes, ultimately promoting rural revitalization.As a sports-based social business powered by the IOC Young Leaders Program, greenNwild invests most of its income into creating sports short films and movies based on AIGC technology, using digital and virtual engagement to attract more people\'s attention to sports.
Education
University of San Francisco
Master's degree
2020 — 2021
Jiangnan University
Bachelor of Arts - BA
2013 — 2017
Isenberg School of Management, UMass Amherst
Doctor of Philosophy - PhD
2023
Inha University
Exchange Program
2015 — 2016
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