Shikkha Singh Negi
Head - Account Manangement & Business Development @Moksha Media Group
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WORK HISTORY
Head - Account Manangement & Business Development @Moksha Media Group
Gurugram, IN
In this senior role, I drive strategic growth, revenue, and client retention for the agency. I serve as the main liaison, building long-term, trust-based relationships with key clients like Marico, Unilever, Parle and Amazon. My core focus is Business Development, identifying upselling opportunities, and presenting strategic proposals to ensure account profitability. I oversee the full lifecycle of campaigns, working closely with creative and strategy teams on execution, timelines, and budgets. I lead and mentor the Account Managers and Executives team, setting performance goals and providing guidance. I ensure quality control and act as the primary problem-solver to maintain smooth client-agency relations. I stay updated on market trends and provide data-driven recommendations to improve campaign performance.
EDUCATION
Indira Gandhi National Open University (IGNOU), Delhi
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Delhi University
Bachelor's degree, Political Science and Government
ABOUT SHIKKHA SINGH NEGI
A highly accomplished senior leader with 10+ years of progressive experience specializing in Strategic Client Servicing, Business Development, and Creative Management within the creative services and digital marketing landscape. I operate at the intersection of client business objectives and creative operations, responsible for managing key accounts, driving profitability, and ensuring high-impact campaign delivery. My core expertise includes strategic account oversight (managing major brands like Unilever, Marico, Lakme, and Amazon.in, Marico etc), identifying upselling and cross-selling opportunities, and leading the full campaign lifecycle—from developing strategic proposals to post-release optimization. I consistently manage budgets, contracts, and conduct monthly AOP reviews with Category leads and Head of Marketing. Leadership & Operational Excellence: I thrive on building and mentoring high-performing, cross-functional teams (including Creative, Strategy, and Account Managers). I am a proven operational master, implementing processes that ensure adherence to schedules, quality control, and the efficient execution of multi-channel digital and offline campaigns—on time and on budget.
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