Shikhee Agrawal

About Shikhee Agrawal

With over 20 years of leadership experience across luxury retail, beauty, skincare, cosmetics, and premium beverages, I specialize in P&L management, customer experience (CX), omnichannel growth, and digital transformation.I have led iconic global brands including Diageo, Kiehl’s, The Body Shop, L’Oréal, and Red Bull across India and South Asia—driving revenue, building brand equity, and delivering outstanding customer value.As General Manager – Key Accounts at Diageo India, I lead the P&L for luxury and reserve brands like Johnnie Walker, Singleton, Tanqueray, and Don Julio for Key Accounts.Previously, I served as AVP/Business Head at Kiehl’s India, overseeing sales, marketing, e-commerce, supply chain, training, CRM, and customer service—delivering 20% YOY growth even during the pandemic.I’ve built award-winning omnichannel ecosystems (high street, mall, airport, D2C, and e-tail), scaled loyalty programs using RFM segmentation, and established digital-first customer engagement strategies. My CX and training strategies have consistently driven NPS >90 and CSAT of 96%+.I’ve coached and mentored over team members and served as a brand spokesperson with 200+ media features in Vogue, Femina, Grazia, Cosmopolitan, NDTV, and Economic Times.Key Expertise:o P&L & Business Leadershipo Customer Experience (CX) & CRMo Omnichannel Retail & E-commerce Strategyo Luxury & Premium Brand Managemento Marketing, PR & Influencer Campaignso Digital Transformation & Loyalty Programso Cross-functional Team Leadership

Experience

1. General Manager - Luxury Key Accounts

   DIAGEO India

   May 2022 — Present · Gurgaon, IN

   Own full P&L and strategic growth for Diageo’s Luxury, Reserve & Craft portfolio across North India, including Johnnie Walker, Singleton, Tanqueray, and Don Julio, with a focus on high-value on-trade partnerships and premium brand activations.• Build and lead strategic alliances across hotels, lounges, and elite clubs to drive on-premise visibility, premium customer experience, and brand elevation aligned with Diageo’s global luxury standards.• Deliver customer-first growth through channel innovation and experiential marketing, backed by strong financial stewardship, stakeholder alignment, and data-led decision-making

Education

• St Mary's College, Shillong

  Bachelor of Science - Major, Physics

  1993 — 1996

• Jaipuria Institute of Management

  Post Graduate Diploma in Business Administration, Marketing

  1998 — 2000

Skills

• Employee Engagement
• Key Account Management
• Business Development
• Sales Operations
• Team Building
• Marketing
• Fmcg
• Training
• Negotiation
• Sales
• Selling Skills
• Retail
• Brand Management
• Cross-Functional Team Leadership
• Distributed Team Management
• Promotions
• Merchandizing and Brand Promotion
• Team Management
• Training & Development
• Performance Management
• Employee Training
• Trade Marketing