Shikha Shah

About Shikha Shah

If there’s one thing I’ve learned in this last decade, it’s this: In the age of uncertainty, data remains the most reliable compass for business decisions. In my 12+ years in the analytics industry, I had the privilege of working with some of the most iconic brands Sephora, Marc Jacobs, Bayer Crop Science, Instant Pot, Corelle, Jaguar Land Rover and Canada Goose, to name a few. I helped them distill complex marketing data, automate reporting, and uncover insights to guide decisions. In this whole process I saw a pattern that was recurring but painfully overlooked, and that kept even brilliant teams from reaching their full potential: siloed reporting, scattered systems, and excessive manual effort. These gaps cost businesses not just visibility, but astute decisions and ROI. That realization became my focus. I saw how powerful data could be when channeled correctly, and that there must be a more direct path to the money companies leave on the table because of inefficient data management. The global shift during the pandemic nudged me to act, and Quilytics was born. Since then, I’ve aimed to build a firm that doesn’t just crunch numbers but helps businesses translate data into strategy. We partner with companies worldwide to simplify analytics and empower smarter decisions. As CEO of Quilytics, I drive our mission to be a trusted data partner for organizations, building data solutions for their Marketing, spend & procurement, website, and CRM analytics to advanced ML & AI solutions, ensuring every solution we deliver is not only accurate but also real-time. We help teams sync, store, transform, and visualize data at their fingertips. With a focus on key sectors like marketing, eCommerce, retail, logistics, IT, and HR, we help businesses unlock the full potential of their data with a client-first culture and effective data management. When I’m not architecting data solutions, you can find me planning my next trek or exploring new cuisines. The resilience learned on a mountain and the joy of a shared meal are fundamental to building great things, be it a company or a client partnership. If you\'re a founder, CXO, or department head looking for a data partner who is as committed to your business outcomes as you are, I\'d love to connect.

Experience

1. Founder and CEO

   Quilytics

   Oct 2022 — Present · New Brunswick, NJ, US

   At Quilytics, we combine business analytics, machine learning, and practical data engineering to turn messy data systems into decision-ready solutions for companies across the US. We design governed analytics pipelines, intuitive dashboards, and ML models that integrate into workflows and help identify the right opportunities for your team\'s performance and business’s growth. What you’ll see with Quilytics: • Faster, data-informed decisions through clean, integrated dashboards. • Robust data engineering: scalable ingestion, reliable storage, and reusable data models. • Improved model accuracy and explainability that stakeholders trust. • AI & automation: predictive insights, anomaly detection, and operational AI that reduce manual work. • Actionable insights that help prioritize strategy, spending, and growth. If you want analytics that move the business, not just dashboards, let’s connect for a short data-health audit or request our one-page ‘Data-to-Decision\' checklist.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Technology (MTech), Data Science(Business Analytics)

  2015 — 2016

• University of Illinois Chicago

  Master's degree, Business Analytics

  2017 — 2018

• D.J.SANGHVI COLLEGE OF ENGG, MUMBAI.

  Bachelor of Engineering (B.E.), Chemical Engineering

  2009 — 2013

Skills

• Sql
• Supply Chain Management
• Performance Management
• Customer Segmentation Strategy
• Conjoint Analysis
• Visual Analytics
• Business Analysis
• Team Management
• Sourcing
• Vendor Management
• Sas Programming
• Marketing Analytics
• Tableau
• Management Consulting
• Microsoft Excel