Shikhar Rastogi
Performance Marketing Lead - The Artarium
- Role
- Performance Marketing Lead at Artarium
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shikhar Rastogi
A passionate individual with a deep interest in digital marketing, skilled in Google Ads,…
Experience
Performance Marketing Lead
Jun 2025 — Present · Gurugram, IN
The Artarium | The Divine Tales | The GlamsutraCurrently spearheading three dynamic projects under The Artarium umbrella: The Artarium, The Divine Tales, and The Glamsutra. While contributing strategically across all, I lead The Divine Tales and The Glamsutra end-to-end, driving growth and efficiency through a 360° ownership approach.Key Responsibilities:Leading entire business verticals for The Divine Tales & The Glamsutra, covering Social Media, SEO, SMO, UI/UX optimization, and website/landing page experience.Managing product lifecycle – from global sourcing (China) and product selection to A/B testing and identifying winning products for scale-up.Designing and executing ROI-driven marketing strategies, ensuring measurable growth and profitability.Overseeing logistics, operations, and customer experience to streamline end-to-end efficiency.Conducting continuous R&D to stay ahead of trends, identify market opportunities, and build sustainable product pipelines.Collaborating cross-functionally with creative, performance, and technical teams to align execution with business goals.Impact:Successfully building and scaling new verticals from the ground up, with a focus on innovation, customer-first product strategies, and sustainable growth.
Education
Delhi Public School - India
12th Board Degree
2016 — 2017
BML Munjal University
Bachelor of Business Administration
2017 — 2020
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