Shikhar Pandey
Group Brand Manager @ Asian Paints | MBA in Marketing
- Role
- Group Brand Manager at Asian Paints
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shikhar Pandey
As a seasoned marketing and sales professional, I bring a diverse and dynamic experience in brand management, sales strategy, and trade marketing. Currently serving as Group Brand Manager – SmartCare & Corporate at Asian Paints, I lead brand strategy, marketing innovation, and business growth initiatives to strengthen category leadership and customer engagement.Previously, as Regional Manager for Madhya Pradesh, I managed sales and trade marketing operations for one of India’s largest and most diverse markets, leading a team of 100+ professionals to drive market penetration, value growth, and customer satisfaction. With over six years of experience in handling competitive markets like West Delhi and Uttar Pradesh, I have successfully driven market share gains, product category expansions, and breakthrough projects in wood finishes, waterproofing, and luxury emulsions.My expertise lies in integrated brand storytelling, consumer-centric strategies, and cross-functional collaboration, ensuring sustainable business impact. With an MBA in Marketing from NMIMS Mumbai and a BTech in Computer Science from VIT Chennai, I am passionate about leveraging insights, innovation, and leadership to create value for customers, organizations, and the industry at large.
Experience
Group Brand Manager
Feb 2025 — Present · Mumbai, IN
Lead brand strategy, marketing, and growth initiatives for SmartCare and Corporate, ensuring strong market positioning and business impact.Drive end-to-end brand management, including product marketing, communication strategy, and integrated campaigns across digital and traditional media.Develop and execute consumer-centric marketing plans, leveraging insights, innovation, and category trends to enhance brand equity.Collaborate with cross-functional teams (R&D, Sales, Supply Chain, and Agencies) to ensure seamless execution of marketing initiatives.Spearhead new product launches, brand activations, and customer engagement programs to drive brand preference and revenue growth.Manage brand performance, competitive analysis, and ROI-driven marketing strategies to optimize investments and business outcomes.Strengthen corporate brand visibility and reputation through thought leadership, partnerships, and strategic brand storytelling.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing
2017 — 2019
Vellore Institute of Technology
Bachelor of Technology - BTech, Computer Science & Engineering
2013 — 2017
La Martinere College
High School, Physics, Chemisty, Mathematics and Computer Science
1999 — 2013
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