Shikha Borkar
Content & Brand Marketing Specialist | 5 Yrs Exp | Campaigns + Design + Analytics | Always Learning ✨
- Role
- Senior Marketing Executive at Boyd & Moore Executive Search
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Shikha Borkar
With 5 years of hands-on experience in marketing, I’ve developed a well-rounded profile that combines creative design, strategic thinking, and technical know-how. Currently, I work full-time in the marketing department of a global executive search firm, where I’m responsible for a wide range of tasks: Designing presentations, reports, and branded materials Managing LinkedIn content and company growth (we gained followers since I joined) Running Mailchimp campaigns and internal communications Maintaining and optimizing WordPress pages using Elementor and Divi Tracking performance through Google Analytics and Google Tag Manager Supporting employer branding, campaign strategy, and keyword research I work daily with tools like Adobe Creative Cloud, Canva, Figma, PowerPoint, and Excel. My focus is always on creating clear, effective communication, visually or through content, that supports brand goals and resonates with the audience. In addition to my practical experience, I’ve completed several online courses in digital marketing and continue to stay updated with industry trends and tools (especially AI and automation in marketing workflows). I\'m particularly interested in roles within consumer goods, e-commerce, lifestyle, beauty, and tech sectors, where creativity and data go hand in hand. I\'m moving to Berlin in September 2025 for my Master’s in International Marketing & Media Management. I’m actively seeking part-time (Werkstudent/in) or internship opportunities from October onwards, with a long-term view of contributing meaningfully to a growing team. Oh! Und ich kann Deutsch sprechen! Let’s connect!
Experience
Senior Marketing Executive
Jul 2024 — Present · Pune, IN
Education
Yashwantrao Chavan Maharashtra Open University
Bachelor of science in hospitality and catering science, Hospitality Administration/Management
2016 — 2019
International Institute of Hotel Management (IIHM)
Advanced diploma in hospitality and tourism , Hospitality Administration/Management
2016 — 2019
Symbiosis College of Arts & Commerce
12th, Higher Education/Higher Education Administration
2013 — 2014
Media University of Applied Sciences
MA International Marketing and Media Management, Digital Communication and Media/Multimedia
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