Shikha Vivek

About Shikha Vivek

As an AVP at HiveMinds, I lead 2 teams of 15 professionals to manage over 25 prominent brands across various marketplaces. My expertise in planning, optimization, and strategic budget allocation enables me to achieve remarkable results, such as increasing the user retention rate by 25% and onboarding emerging brands through a special project.Prior to joining HiveMinds, I was an Entrepreneur in Residence at Wakefit Innovations, where I played a pivotal role in driving growth and strategy for seven Home Category products. Three of these products quickly achieved top seller ranks on Amazon, contributing significantly to our market presence. I also spearheaded our expansion into overseas markets, particularly as the SPOC for Amazon UAE. Before Wakefit, I worked as a Technical Management Trainee at Bosch India, where I gained valuable experience and exposure in project management, process planning, and marketing.I am an engineering graduate from NIT Jaipur, and I hold multiple certifications in MoEngage and Flipkart Ads. My interest lies in problem-solving no matter the field, and I am always eager to learn new skills and take on new challenges. My goal is to leverage my proficiency in B2C e-commerce, advertising campaigns, and D2C to create value for customers and stakeholders.

Experience

1. Manager Ii, Account Management

   Amazon

   Oct 2025 — Present

Education

• Malaviya National Insitute of Technology Jaipur

  Bachelor's degree

  2014 — 2018

• Malaviya National Institute of Technology Jaipur

  B. Tech

  2014 — 2018