Shikha Trikha
Advertiser Experience Program Manager @TikTok
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WORK HISTORY
Advertiser Experience Program Manager @TikTok
US
Proactively identify important problems and exercise independent judgment in methods, techniques, and evaluation criteria to obtain results- Collaborate with XFNs to launch and manage successful programs, projects, and campaigns for some of the key TikTok advertisers - Build strong partnerships with internal and external stakeholders, leveraging communication, negotiation, and problem-solving skills to persuade several diverse stakeholders/audiences across XFN teams
EDUCATION
University of Delhi
Bachelor of Arts (B.A. Hons)
ABOUT SHIKHA TRIKHA
With over 15 years of Customer Success and Client Engagement experience, I have developed a passion for delivering value and satisfaction to my clients in the online advertising and travel industries. In my current role as an Advertiser Experience Program Manager at TikTok, I am responsible for onboarding, retaining, and growing the revenue of our advertisers across NORAM/Canada, ensuring they achieve their business goals and optimize their platform experience. My core competencies include scoping the degree of complexity, scale, and criticality of the area of work, program management, client relationship management, and cross-functional collaboration. I am known to proactively identify important problems and exercise independent judgment in methods, techniques, and evaluation criteria to obtain results. I have a proven track record of collaboration with XFNs to launch and manage successful programs, projects, and campaigns for some of the key TikTok advertisers and airline clients. I have also built strong partnerships with internal and external stakeholders, leveraging my communication, negotiation, and problem-solving skills to persuade several diverse stakeholders/audiences across XFN teams. My mission is to empower my clients with the best products, solutions, and services, and to drive innovation and growth for TikTok and the online advertising industry.
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