Shikha T.
Manager Programmatic at WPP Media
- Role
- Manager- Programmatic at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Shikha T.
Programmatic enthusiast with rich experience in Programmatic media buying and Media Planning. Worked across 5 markets- UK, Netherlands, Belgium, Turkey, and Pakistan. Recognized consistently for exceptional delivery and performance. Strengths in campaign management, media planning, stakeholder management and liaising with various partners.Clients Managed- GSK/Haleon/ Merlin Entertainments UK/ Axa Insurance UK/ Friesland Campina UK(Yazoo & Chocomel)/ Vileda UK/ Irwin Mitchell UK/ Transpennine Express UKPlatforms- DV360, TTD, Amazon DSP, Blis Self Serve DSP, QuantcastPartners Managed- GumGum, Teads, Seedtag, Vevo, Captify, Blis
Experience
Manager- Programmatic
May 2025 — Present · Gurugram, IN
End to end campaign management- Booking on Prisma, Campaign setup, campaign optimization, troubleshooting, reporting(weekly/monthly), post campaign analysis(PCA), reconciliation2. Media Planning- Formulate media plan based on predefined templates, draft media strategies by leveraging reach planner, suggest audiences, targeting2. Publisher Management- For PMP, PG, Managed campaigns(Direct Buys)3. Data Extraction for Interviewing candidates for Executive and Sr. Executive roles in WPP5. Support the senior manager in filling trackers by collaborating with the wider team6. Provide guidance, support and training to team members 7. QA the work of my team members before onshore delivery to ensure optimum quality
Education
Marshall School
High School, science
2000 — 2011
Institute of Management Studies (IMS) Ghaziabad - Business School
PGDM(Full Time 2 Year in Campus Course), Marketing & Finance(Dual)
2018 — 2020
Uttarakhand Technical University
Engineer’s Degree, Computer Science
2011 — 2015
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