Shikha Singh
Product Marketing | Category Management | CPG Marketing Strategist | 12+ Years at Nestlé India Leading Category P&L, Product Launches, and BTL Activations | GTM Strategy | Demand and Lead Generation
- Role
- Senior Product Marketing Manager at Innoviti Technologies
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shikha Singh
With over a decade of experience in marketing, I specialize in brand activation, customer segmentation, and GTM strategies within the premium nutrition sector. At Nestlé India, I contributed to the launch of high-impact campaigns that aligned with the company’s mission to deliver quality nutrition solutions. My goal has always been to drive customer engagement and retention by delivering tailored strategies that support business growth and strengthen brand credibility. As Senior Marketing Executive at Nestlé India until October 2024, I played a pivotal role in launching S-26 Gold, a premium nutrition brand, during a challenging global landscape. By leveraging customer segmentation and digital tools, I enhanced retention by 25% and shortened conversion timelines by 15%. Through strategic collaboration, I drove double-digit growth while establishing Nestlé as a trusted leader in premium nutrition.
Experience
Senior Product Marketing Manager
Dec 2025 — Present · Bengaluru, IN
Education
IPS Academy Indore
Biotechnology
SIES College of Management Studies - India
PGDM, Biotechnology
2010 — 2012
Skills
- Good Communication Skills
- Good Written and Verbal Presentation Skills
- Leadership Skills
- Leadership
- Biotechnology
- Pharmaceutical Industry
- Lifesciences
- Molecular Biology
- Microbiology
- Pcr
- Elisa
- Cell Culture
- Biochemistry
- Protein Purification
- Western Blotting
- Regulatory Affairs
- Gmp
- Pharmaceutical Sales
- Bioinformatics
- Technology Transfer
- Pharmacology
- Market Research
- Pharmaceutics
- Biopharmaceuticals
- Dna Extraction
- Competitive Intelligence
- Oncology
- Competitive Analysis
- Market Analysis
- Sales Effectiveness
- Marketing Strategy
- Team Management
- Management
- Product Launch
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