Shikha Rath
Associate Director @ Flipkart | FMCG | E-commerce | IIMB
- Role
- Associate Director - Audio at Flipkart
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Shikha Rath
Shikha has 6 years of experience in Consumer Marketing, Category Management & Key Account Management in the FMCG industry and in E-Commerce. In her recent engagements in E-commerce, she has been responsible for Category Marketing that involves Traffic planning, Merchandizing & Channel Management, CRM and execution of thematic sale events for the BU. She has also managed categories such as Kitchen & Home Improvement where her key tasks included P&L management, Sales planning, Pricing & Promotion. In her previous roles in the F&B Industry, she served as the Regional Marketing Manager for South & East India which included strategic assignments on New Product Rollouts, Occasion Based Marketing, Festival Activation, Brand led ATL & BTL activations and DME management. Specialties: Category Management | Sales Planning | Traffic Planning | Online Merchandizing | CRM | BTL Marketing | Trade marketing | Key Account management
Experience
Associate Director - Audio
Jan 2024 — Present · Bengaluru, IN
Education
Indian Institute of Management, Bangalore
Master of Business Administration (M.B.A.)
2013 — 2015
Kalinga Institute of Industrial Technology
Bachelor of Technology (B.Tech.)
2006 — 2010
KEDGE Business School
Master of Business Administration (M.B.A.)
2014 — 2014
Skills
- Business Development
- Jsp
- Business Analysis
- Java
- Strategic Consulting
- Sales Management
- Market Research
- Competitive Analysis
- Project Management
- Marketing Management
- Servlets
- Core Java
- Analysis
- Business Strategy
- Management
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