Shikha Maina
--E Commerce Executive | Account Handling|E Commerce Specialist | E Commerce Account Manager | E-Commerce Growth & Strategy Consultant | Amazon Expert | Amazon Account Operations | Amazon PPC Campaigns
- Role
- Ecommerce Manager at Northside
- Location
- Bhopal, MP, IN
- LinkedIn followers
- 500 followers
About Shikha Maina
7+ years of experience managing and optimizing e-commerce accounts across diverse…
Experience
Ecommerce Manager
Jun 2022 — Present · Gurugram, IN
Multi-Platform Management & Expansion:Successfully managed and optimized seller accounts across diverse marketplaces (Amazon, Flipkart, eBay, Etsy, Shopify), catering to various audiences and maximizing reach.Expanded into new ecommerce channels, diversifying revenue streams and increasing brand exposure.Maintained strong seller account health across all platforms through proactive customer service and issue resolution.Product Listing & Inventory Optimization:Developed and implemented comprehensive listing optimization strategies, including keyword research, compelling descriptions, and high-quality images, to boost conversion rates.Efficiently managed inventory levels, ensuring products were in stock and ready for fulfillment to meet customer demand.Amazon Expertise & PPC Campaigns:Optimized Amazon seller accounts (US & UK) for maximum product visibility, enhanced listings, and managed effective advertising campaigns.Leveraged deep expertise in Amazon Advertising platforms (Sponsored Products, Brands, Display) to drive revenue and maximize ROI.Conducted extensive keyword research to identify high-converting and cost-effective keywords, ensuring optimal ad placements and targeting.Implemented strategic bidding strategies to control advertising costs and optimize campaigns for efficiency.Continuously tested ad copy, creatives, and landing pages to refine performance and improve click-through rates.Produced detailed reports on campaign performance, providing valuable insights and recommendations.Competitive Analysis & Strategy Development:Conducted thorough competitor research to identify market trends, pricing strategies, and opportunities for differentiation.Collaborated with clients or internal teams to develop and execute ecommerce strategies aligned with business goals.
Education
Barkatullah University, Bhopal
B.Com
Mayflower Public School
Bachelor's degree
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