Shikha Bhatt

About Shikha Bhatt

In the business of generating impactful value perception and curating engaging content based communications for Brands and Products ~With over 6 yrs experience in Technology and FMCG product marketing & application development, Shikha is known for her creative problem solving skills. She is an MBA from IIM Visakhapatnam, where she served as the Business Secretary & member of Students Affair Council.She interned with Intuit India, Bangalore, in the core function of \"Marketing & Strategy\" while working closely with the branding lead to devise Go to Market strategy for Intuit\'s QuickBooks accounting product. She conducted market research to segment 4 consumer personas for targeted value proposition in B2B Market. She also performed multiple Focus Group Discussions and direct Interviews with prospective and existing Customers for Market research that was helpful in segmentation and actionable insights for the product. She Identified Need Gaps & pain points of customers through 200 Live Customer Calls for Solution Design and provided recommendations to Cross Functional teams for process quality improvement. She bench-marked Company\'s Website with competitors for increased digital engagement on Content & Delivery and revamped website design through Rapid Experimentation and A/B Testing.Prior to IIM V, she worked with Accenture for 3.5 years as a SAP ABAP technical Consultant in System Analysis, Design,Development & Implementation and product development for German multinational Client.She collaborated with cross-functional teams, optimized costs for various client requirement, worked on entire development cycle from Designing technical blueprint for development estimation, quality testing & production trial.At IIMV, She handles the Consulting Club of IIM V and Entrepreneurship Club of IIM V. She is also co-founder of the marketing society at IIM V and active member coordinating events and knowledge sharing. She also manages MarkAdz, the official page of IIM V Marketing Society.At Neudesic India, she recently joined in the junior leadership program exploring various domains in the industry.

Experience

1. Product Marketing Manager

   Texecom Ltd

   Mar 2022 — Present · Bengaluru, IN

   Led cross-functional teams to execute integrated marketing campaigns and launch for new products for India market.~ Orchestrated successful product launches, including creating compelling product messaging, sales collateral, and training materials.~ Developed and executed go-to-market plans, driving product portfolio for ~ Conducted market research to identify customer needs, competitive landscape, market gap and emerging trends.~ Conducted competitive analysis and market segmentation to inform product positioning and messaging.~ Managed the creation of marketing collateral, including product datasheets, videos, social media posts,whitepapers, and technical documentation.

Education

• Indian Institute of Management Visakhapatnam

  Master of Business Administration - MBA, Business Administration and Management, General

  2017 — 2019

• KIIT UNIVERSITY

  Bachelor of Technology - BTech, Electrical and Electronics Engineering

  2009 — 2013