Shih-Lun Jason Chen
Sr Marketing Manager, Cross Border Banking @RBC
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WORK HISTORY
Sr Marketing Manager, Cross Border Banking @RBC
EDUCATION
University of Toronto Scarborough
BBA, Management, Marketing
Centennial College
Post-graduate Diploma, Advertising Account Management
SKILLS
ABOUT SHIH-LUN JASON CHEN
I build growth by understanding how people actually choose - and turning that insight into integrated marketing that moves fast and scales.Over the past 14+ years, I’ve led full-funnel marketing across tech, financial services, and mission-driven brands, building brand platforms from zero and launching high-velocity go-to-market campaigns across traditional mass, digital, social, experiential, partnerships, and influencers. My work lives at the intersection of brand and performance, where strong storytelling meets disciplined experimentation.I’m known for connecting strategy to action - aligning brand, growth, product, creative, and analytics teams around a clear consumer problem and pushing ideas into market quickly, then optimizing in real time. I thrive in fast-moving, ambiguous environments where learning speed matters as much as polish, especially within complex, multi-stakeholder ecosystems.TL;DR, I like learning new stuff and make things happen. Shoot me a DM to chat about cool ideas.
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