James Shields
- Role
- Senior Product Manager, Xbox Hardware at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About James Shields
A versatile and performance-driven professional, offering a wide range of video game…
Experience
Senior Product Manager, Xbox Hardware
Mar 2020 — Present
Leads global strategy, roadmap planning, and product requirements for Xbox controllers. Additionally, contributes to other categories such as console, PC, audio, and cloud. • Delivers a high gross margin controller roadmap to Xbox. • Leads cross-functional teams in the early stages of product definition and development, partnering with User Research, Industrial Design, Engineering, Finance, and Marketing teams. • Defines product direction through the creation of white papers by leveraging user & market research, telemetry, industry trends, competitive analysis, and alignment to a strategic vision, all to inform development and launch plans. • Influences and drives alignment with Xbox org leaders through presentations, doc reviews, and strategy meetings. • Optimizes product P & Ls and finds opportunities to maximize gross margin per unit and gross margin percentage. • Gains and broadens understanding of gamer segments, their behaviors, and new product ideas through syndicated data, internal telemetry, user research studies, in-person events, and social media. • Mentors new-in-career employees with ambitions to join the gaming industry. • Co-inventor for 3 patents related to video gaming accessories.
Skills
- Xbox Accessories
- Entrepreneurship
- Xbox
- Technology Evangelist
- Windows
- Microsoft Office
- Business Development
- Social Media Marketing
- Mobile Applications
- Product Evangelism
- Market Research
- Gaming
- Technology Journalism
- Leadership
- Go-to-Market Strategy
- Gaming Industry
- Presentations
- Strategy
- Product Marketing
- Microsoft Technologies
- Management
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