Shibu Kumar

About Shibu Kumar

Championing Marketing, Branding and Advertising Strategy for the Digital Commerce, Online and Social Media spaces driving YOY increased growth, ROI and revenue.Digital Marketing Manager offering over 7+ years of experience online digital strategy experience with a focus on customer engagement using quantifiable metrics to create effective campaigns that increase ROI and decrease costs.Strong technology background with passion for new technologies that create more efficient processes and a deeper understanding of marketing data

Experience

1. Head - Digital Marketing & Sales Support

   Verbat Technologies

   Feb 2009 — Present · Dubai, AE

   I\'m currently responsible for Digital Marketing, Sales Support and Alliances; executing strategies to increase market share, brand awareness and reach for Verbat. I\'m passionate about B2B Inbound Marketing and Social Selling, and a proponent of Smarketing. My main focus is on the below:1) Managing digital properties including the website, blog & social media presence 2) Design and implement all SEO and SEM campaigns then by generating Inbound Leads3) Creating and Training for sales staff on all digital contents4) Managing and executing Landing Pages, Facebook, Twitter, YouTube and web campaigns within budget and scope of online objectives then by increasing relevant traffic5) Tracking and analysis of social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign6) Monitoring all corporate social media accounts and websites to ensure positive online presence that connected over audiences7) Initiated focus on conversion rates and introduced a post-click marketing platform increasing on-page conversion

Education

• University of Illinois Urbana-Champaign

  Marketing in a Digital World, Digital Marketing

  2016 — 2017

• University of Kerala

  Post Graduation in Computer Application, Computer Software Engineering

  1995 — 1996

• University of Kerala

  Master of Public Administration (MPA), Public Administration

  1993 — 1995

• Kendriya Vidyalaya

  10+2, Science

  1982 — 1989

Skills

• Customer Relationship Management (Crm)
• SEO
• Business Analysis
• Strategy
• Management
• Software Development
• Requirements Analysis
• Cloud Computing
• Consulting
• Business Development
• Software Development Life Cycle (Sdlc)
• Project Management
• New Business Development
• Project Delivery
• Business Strategy
• Software Project Management
• Web Hosting
• Crm
• Business Alliances
• Search Engine Optimization (SEO)
• Team Management
• Html
• Management Consulting
• Prince2
• Social Media Optimization (Smo)
• Pmo
• Pmp
• Leadership
• Sdlc
• Email Hosting
• Vendor Management
• Ms Project
• Sales
• Marketing
• Operations & Delivery