Shibi Palanisamy

About Shibi Palanisamy

Seasoned IT Sales & Marketing professional highly effective in establishing and maintaining relationships with decision makers and generate new business opportunities. I am a goal driven, tenacious and result oriented individual with 5 years of experience selling IT products and services to prospective clients. • Responsible for acquiring new clients, and managing them to develop new business. • Generate new leads and set appointments for the Solutions Director, within a defined territory, for specific lines of business, through cold calling & email campaigns • Involving in planning and preparing the team to execute multiple Inbound & Outbound campaigns on different service offerings • Take over the discovery calls and gather requirements from mid-sized to large clients. • Involved in outbound cadences which include follow up emails, cold calls, LinkedIn messaging, and marketing campaigns. • Works closely with positives/queries to qualify prospects, coordinate meetings, and drive new opportunities • Driving the complete sales till closure for ticket size in between 50KUSD to 300k USD.

Experience

1. Manager - Abm

   HighRadius

   Dec 2025 — Present · Hyderabad, IN

   Leading the global Inbound (BDR/SDR) team across North America and EMEA, managing a team of 8 and owning Sales Accepted Leads (SALs) performance across inbound and outbound channels- Inbound demand generation across key regions, aligning marketing efforts with revenue goals- Own Inbound and Outbound motions; Improving “Speed to Lead”, conversion across demo, chat, and content-driven leads- Partner with Marketing (Organic, Paid Search, Paid LinkedIn, Website Chatbot) to optimize funnel performance and lead quality- Introduced targeted outreach strategies for Low and Medium intent leads, increasing MQL → DCS conversion from 14%(Q1–Q2) to 35%(Q3–Q4) and MQL → DCC conversion from 5–15% to a sustained 32% after assuming the role in Q3- Effectively reducing YoY cost per DCC- Implemented multi-channel outbound strategies (LinkedIn, email, cold calling), driving higher positive reply rates- Built scalable playbooks/SOPs, automation, and gamification to improve productivity and ramp time- Ensure inbound lead engagement within 3 minutes to maximize conversion- Drive channel & team performance analysis, reporting insights, and results to senior leadership- Collaborate with CMO, Sales, CRM & RevOps teams to improve pipeline quality and efficiency

Education

• Amity University

  Master of Business Administration - MBA

• Indian Institute of Technology, Guwahati

  Research Intern, Ergonomics

• PSG College of Technology

  Bachelor of Engineering - BE, Production Engineering