Shibasish Bhattacharjee
🚀Performance Marketing | AI-Driven Digital Strategy | PGP in AI/ML (Texas McCombs & Great Lakes) | Meta Media Buyer @Marketing Lab | Ex-RINL
- Role
- Senior Media Buyer at Marketing Lab
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Shibasish Bhattacharjee
I’m a performance marketer currently working as a at, where I have strategized and executed high-performing ad campaigns for + across sectors like. I have collaborated with across. I have managed daily spends of up to ₹. and driven monthly revenues of up to ₹, and achieved ROAS as high as.As a seasoned professional with over five years of experience, I have embarked on a strategic career transition into digital marketing and AI-driven marketing strategies. My journey spans industrial operations, e-commerce, content creation, and performance marketing, equipping me with a unique blend of leadership, analytical, technical, and creative problem-solving skills-Gaining hands-on experience in performance marketing as a Meta Media Buyer at Marketing Lab-Exploring the intersection of AI/ML and digital marketing to drive innovation and optimize campaign performance-Pursuing an MBA in 2026 at a top global business school. & : – Facebook (Meta) Ads and media buying. & – NLP, Deep Learning, Python, and AI-powered marketing analytics. & – Data-driven decision-making to improve ad performance and ROI:I am passionate about leveraging AI, data science, and performance marketing to drive impactful business strategies. My diverse background allows me to bridge technical expertise with creative problem-solving, helping brands scale, optimize, and grow through data-driven marketing solutions.
Experience
Senior Media Buyer
Jan 2026 — Present · Kolkata, IN
Strategized and executed Meta campaigns for 22 D2C/B2B brands across fashion, packaging, wellness, stationery, and NGOs. Experienced in strategizing different campaign types such as awareness, lead generation, traffic, engagement, and conversions campaigns. Collaborated with global clients across USA and South Asia. Managed daily ad spends up to INR 2L, generated upto INR 2 Cr+ monthly revenue and achieved ROAS up to 4.5x.
Education
Texas McCombs School of Business
Postgraduate Degree, Artificial Intelligence/ Machine Learning
Great Lakes Institute of Management
Postgraduate Program, Artificial Intelligence / Machine Learning
Jadavpur University
Bachelor of Engineering (BE), Metallurgical and Material Engineering
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