Shibani Santra
Senior E-Commerce & Marketplace Leader | 9+ Yrs Scaling B2B/B2C Operations (Amazon, Flipkart) | Driving Sales Growth & Inventory Optimization | Ex-SleepyCat | Ex-Rupa
- Role
- Ecommerce Manager at Frontech
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Shibani Santra
E-Commerce & Marketplace Specialist | B2B Digital Procurement Expert | Supply Chain…
Experience
Ecommerce Manager
Mar 2025 — Present · Kolkata, IN
Orchestrating end-to-end digital commerce strategy for 500+ SKUs across Amazon B2B, Flipkart, and D2C channels* Championed digital transformation of multi-channel marketplace operations, driving scalable and data-driven business growth. Delivered 80% month-on-month sales growth by implementing advanced analytics, dynamic pricing models, demand forecasting, and operational automation. Led Unicommerce integration, automating order and inventory reconciliation, which cut operational errors by 80% and optimized controls for growth at scale. Directed comprehensive P&L management—establishing automated purchase order (PO) systems and refining RTV (Return-to-Vendor) processes, resulting in improved profitability and financial transparency. Built, mentored, and led a high-performing cross-functional e-commerce team, institutionalizing daily performance reviews, rigorous KPI tracking, and continuous process improvement. Launched quick commerce initiatives to accelerate delivery times and meet evolving consumer expectations for instant and reliable fulfillment. Developed and executed omnichannel digital marketing strategies that strengthened the brand’s online presence across search, marketplaces, and D2C platforms. Negotiated and secured strategic partnerships with Amazon and Flipkart, achieving premium product visibility during high-traffic events such as Prime Day and Big Billion Days Collaborated with brand managers and vendors to synchronize promotional campaigns, ensuring compliance with competitive pricing and maximizing promotional outcomes. Implemented advanced SEO and A+ content strategies, significantly increasing organic reach, customer engagement, and product visibility across all digital touchpoints.
Education
Calcutta University, Kolkata
Bsc
Calcutta University, Kolkata
Bachelor of Science - BS
2010 — 2012
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