Shibani Datta

About Shibani Datta

I am a seasoned professional with a strong background in product management and peer-to-peer marketing strategies, skilled in creating clinically impactful content and resources. My approach has consistently driven substantial growth in sales and market share, thanks to detailed market segmentation and competitive analysis.• Proficient in crafting and implementing Key Opinion Leader engagement strategies, I have effectively boosted brand visibility and ensured alignment with overarching business objectives. • My expertise extends to increasing product visibility and engagement through innovative booth designs and symposia content at national and regional medical congresses. • I am committed to upholding regulatory and ethical standards in all marketing activities and am known for leading global teams to enhance campaign effectiveness and market penetration, ensuring strategic alignment with both local and global market demands.

Experience

1. Director, Head of Mdx Campaign Management, Marketing

   QIAGEN

   Jan 2024 — Present · US

   Orchestrate peer-to-peer marketing strategies, creating compliant and clinically impactful content and resources for QIAGEN\'s diagnostics portfolio. Craft and implement Key Opinion Leader (KOL) engagement strategies that boost brand visibility and align marketing efforts with overarching business objectives within the healthcare professional (HCP) community.• Drove 20% annual increase in sales and expanded market share by 11.2% through detailed market segmentation and competitive analysis using biopharmaceutical data sources like IQVIA and Definitive Healthcare. Play a key role in planning and executing innovative campaigns targeting healthcare professionals, focusing on strategic alignment and impactful communication in collaboration with interdisciplinary teams.• Foster strong partnerships with sales, marketing, medical affairs, and compliance departments to ensure a unified strategic direction and flawless execution of initiatives targeting healthcare professionals. Increased product visibility and engagement through national and regional medical congresses, featuring innovative booth designs and symposia content.• Lead a global marketing team, doubling campaign effectiveness and efficiency year-over-year through strategic mentoring and optimizing resource distribution. Additionally, spearhead an AI project to enhance the efficiency of the sales funnel.

Education

• Texas A&M University

  Master of Science (MS), Genetics

• University of Maryland Global Campus

  Master of Business Administration - MBA

• University of Mumbai

  Master of Science (MS), Microbiology/Biotechnology

• University of Mumbai

  Bachelor of Science - BS, Microbiology/Biotechnology

Skills

• Biochemistry
• Life Sciences
• Western Blotting
• Biotechnology
• Protein Purification
• Genetics
• Proteomics
• Biopharmaceuticals
• New Product Roll Out
• Genomics
• Cell Culture
• Immunology
• Assay Development
• Protein Chemistry
• Product Management
• Pcr
• Marketing Management
• Drug Discovery
• Product Lifecycle Management
• Molecular Biology
• Vaccines
• Lifesciences
• Immunoassays
• Elisa