Shevam Sood
Marketing Head | Brand Strategist | FMCG Expert | Marketing Innovator
- Role
- Head of Marketing at Goodricke Group Limited
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Shevam Sood
Highly accomplished and results-driven marketing professional with 16+ years of experience, specializing in the Indian FMCG industry. Proven ability to develop and execute successful brand strategies, marketing campaigns, and product launches. Expertise in leveraging both digital and traditional marketing channels to drive brand awareness, engagement, and growth.Passionate about crafting compelling brand stories, building strong consumer connections, and delivering exceptional results.
Experience
Head of Marketing
Jan 2025 — Present · Kolkata, IN
Brand Leadership & Portfolio Management – Steering a dynamic range of brand-building activities, including digital initiatives, while executing the 4Ps to strengthen our presence in the tea category.Strategic Growth & Innovation – Identifying white spaces and spearheading new product development, pricing strategies, packaging innovations, and go-to-market plans.Business Ownership – Overseeing the Goodricke P&L up to Net Contribution, ensuring efficient A&P planning and execution to maximize returns.Cross-Functional Leadership – Collaborating with Supply Chain, Tea Tasting/Buying, Production, and Trade Marketing to drive consumer promotions, cost efficiencies, and sales growth.Market & Competitive Intelligence – Conducting deep portfolio benchmarking, pricing comparisons, and competitive analysis to refine our strategy.Sales & Distribution Alignment – Partnering with the Sales Team to drive top-line growth, optimize SKU mix, and enhance market share through data-driven insights.Creative & Research Excellence – Leading advertising, digital, and research agencies to craft compelling brand communication and packaging while leveraging market research to stay ahead.
Education
Rashtra Sahayak Vidyalaya, Bikaner, Rajasthan
Non Medical Secondary Schooling, Science
2000 — 2005
Panjab University
BA, Political Science, Sociology, Public Ad
2005 — 2007
Udemy
Diploma in Digital Marketing, Digital Communication and Media/Multimedia
2019 — 2019
Skills
- Commercial Photography
- Editing
- Digital Photography
- 3d
- Indesign
- Animation Direction
- Teaching
- Photography
- Corporate Branding
- Digital Compositing
- Shading
- Creative Direction
- 3d Modeling
- Advertising
- Animation Director
- Computer Animation
- Illustrator
- Texturing
- Digital Printing
- Graphics
- Portrait Photography
- Social Media Marketing
- After Effects
- Motion Graphics
- Photoshop
- Corporate Design
- Graphic Design
- Video Production
- 3d Visualization
- Social Media
- Logo Design
- Marketing
- Print Management
- Education
- Short Films
- Final Cut Pro
- 3d Studio Max
- Maya
- Typography
- Corporate Identity
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